About Us

Cub Shrub is a design-focused children’s shop offering a curated selection of clothing, toys, books, and gifts for babies from birth through 5 years.

We opened in 2015 as a sibling store to Tigertree, inspired by the birth of our daughter and our love for playful, well-made things. Since then, we’ve grown into a trusted resource for families who value quality, thoughtful design, and standout service.

Our products come from some of the best independent makers around the world, with a focus on sustainability, craftsmanship, and joyful everyday use. Whether you’re shopping for your own family or searching for the perfect gift, we want the experience to feel special, approachable, and a little magical.

Cub Shrub is independently owned and operated, and we’re proud to be part of a small but mighty group of specialty retailers committed to doing things with care. We love what we do, and we’re so glad you’re here.

Photo Credit: Megan Barnard